The first 50 Old Montréal venues lock 30% × 24-month residual. After cap, comp drops to 18% for 12 months. Walk Saint-Paul cobblestones on a Tuesday and you can be at quota by month three.
Old Montréal — Vieux-Port + Quartier International. 280 restaurants in 2 km² of cobblestones. Walk rue Saint-Paul on a Tuesday lunch — 12-15 first-meetings booked in 3 hours, every time.
Plateau-Mont-Royal. ~580 restaurants — densest Mtl quartier. Saint-Denis + Saint-Laurent corridors. Bilingual operator pool means 50/50 EN/FR pitches.
How rollout works
Plug the player in, connect WiFi, take the 7-minute ambiance survey. The first AI-composed tracks for your venue are ready within an hour. No installation visit, no training session — your team just hits play.
Loop fatigue ends in week one. Five to ten new tracks land in your library every day, so the same song never plays twice in seven days. Your guests stop hearing the music as a soundtrack and start feeling it as atmosphere.
Stuck on a vibe? Re-run the ambiance survey, free, anytime. Hardware acting up? We ship a replacement player same-day and bill nothing while it travels. Founder pricing covers everything for your first 50 venues — no surprise tiers, no metered limits.
Mile End. ~210 restaurants. Indie + café-forward. Younger operators, faster decision cycles. Pro tier sells well here.
Petite-Italie + Marché Jean-Talon. ~160 trattoria + market food. Italian operator network — one signed close opens 4-5 referrals.
Modavie · Garde Manger · Le Club Chasse et Pêche — three Old Mtl reference venues in the pilot. Operators talk; one yes opens the next two doors.
You pick the quartier closest to where you live. We build the route together in week 1.
Four angles. Pick the two that work for the operator in front of you.
Every claim is verifiable in the offer letter — show it on demand.
Renews weekly
5-10 fresh AI-composed tracks per day. Loop fatigue ends week one. Closer hook: "Your regulars recognize the same 30 songs every Friday."
Venue-exclusive composition
Each track composed for that one restaurant, signed over in the contract. "No other dining room in Montreal will ever play this song" — sells dinner by itself.
No SOCAN/Re:Sound due
AI-original + exclusive license = no PRO collection in Quebec. Verified by Quebec counsel, letter on file. Savings CA$50-150/mo depending on size.
Plug-and-play hardware
NUC-class player ships with the contract. 5-min setup, 7-day local cache, no IT visit. Operator never thinks about it after install.
Trained on the Old Mtl pilot before you knock the first door.
Three months in, you close on these four points alone.
What you take home in Old Mtl
Year 1 · 8 venues/month × CA$185 ARPU × 30% × 12 months ≈ CA$5,328 monthly residual by month 12, on top of new-deal commissions.
24-month residual tail on every active subscription. No clawback if the venue churns after month 12.
Three quartiers live at launch (Old Mtl, Plateau, Mile End). Petite-Italie + Quartier Spectacles open at month 6 — you propose the next.
One rep per quartier. 2 km² grids walked Tuesday-Thursday lunches. No inter-quartier poach.
If you close a venue outside your patch, the commission is still yours. Territories are protective, not restrictive.
Six tools, every one battle-tested in the Old Mtl pilot before launch.
You don't carry a single PDF we haven't seen close a deal.
Plug-and-play onboarding from order to first playlist
Take your brand to new heights with a website that blends bold design, smart features, and flawless performance.
Pitch deck (12 slides)
From "same 30 songs" pain to "venue-exclusive AI ambiance" close in under 10 minutes. Every claim verifiable.
Objection script (booklet)
12 pre-mapped objections + tested escape lines: SOCAN, Re:Sound, contract length, "my chef won't like AI", "we already pay SoundTrack".
Resilient
ROI calculator
Take their SoundTrack Business + SOCAN + Re:Sound bill, drop it in, hand the printout to the owner. The savings line lands the contract.
Demo box (loaner)
One configured player you carry. Plug into their dining room amp during the walk-through. They hear the difference in 90 seconds.
CRM HubSpot Free, pre-seeded
Every venue in your quartier pre-loaded: name, address, phone, owner if available. Voice notes from your phone. No data entry.
Marketing assets
Door-knocker flyers, business cards, restaurant-size lookup sheets, printable quartier map. We pay the print run.
From sign-up to your first commission check.
Founder onboarding call (90 min, video). Walk through deck, calculator, objection book, demo box. Receive CRM seed + quartier map. Practice the close on Olivier.
Olivier flies in for 2 ride-along days: 4 venues with you per day on Saint-Paul cobblestones — observes, debriefs after each. Days 3-7: solo. Goal week 1 = 12 first-meetings booked, 1 closed deal.
Solo execution + Friday founder office hours (45 min, async on Slack if you prefer). Goal week 2 = 18 meetings, 3 closes. First commission check ships month-end.
Quota check-in + quartier review. We adjust your patch based on what you learned. Half the reps re-segment by week 4 — that's normal. Year-1 ramp continues from here.
What every Mtl commercial asks before signing on. Honest answers below.
It helps. Mtl operators want simple language, not API jargon.
Yes. 30% × 24-month residual on Solo. Pro/Suite same structure at month 4.
It actually helps. Old Mtl operators don't want to hear "scalable platform with API integrations" — they want to hear "30% off your music bill, no contract, hardware's on us." If you've sold to bar owners on Crescent or restaurateurs on Saint-Denis, you're ahead of every B2B SaaS rep we've interviewed.
Yes. Founder pricing locks 30% × 24-month residual on every Solo tier (CA$185 ARPU avg). Pro and Suite unlock at month 4 with the same structure. Math is in the offer letter, not buried in a comp plan PDF.
Median rep in pilot: 1 deal in week 1, 3 in week 2, 8/month by month 3. Top quartile hits 12/month by month 4. We expect operator-tempo, calmer than tech sales.
Yes. One rep per defined quartier. If you close a venue outside your quartier, you still earn the commission — territories protect, not restrict.
Yes. After you close 70% of your assigned grid, you propose the next quartier. We approve in 48 hours. Most reps add their second quartier in month 8.
Short answer: AI-generated original music exclusively licensed to a single venue does NOT trigger SOCAN or Re:Sound collection in Quebec. Long answer + Quebec counsel's opinion + on-file letter are in your onboarding pack.
Your residuals are contractual — they survive a sale or wind-down for 24 months. Founder pricing reps get an additional 12-month protection clause. We're not asking you to bet your career; we're asking you to bet 12 months.
Three paths, you pick: (1) build a sub-team in Old Mtl + override commission; (2) regional manager role at next tenant launch (PortChief, NotreDame); (3) stay solo and stack the residual.
Apply. Send your name, your preferred Mtl quartier, and one paragraph on why a restaurant owner should trust you with their dining-room sound. We reply in 48h — no bot, no calendar wall.
Olivier Raveau — Marseille-based, flies into Mtl monthly + Slack hot-line otherwise. 12 years restaurant ops before MonAtmosphere. Will ride-along week 1, won't delegate it.
Mtl commercial leader — opens at month 6 once we have 5 reps live in Old Mtl. First leader hired from inside the rep team.
Three paths in 24 months: build sub-team Mtl · regional manager next tenant · stay solo and stack residuals.
Marseille + monthly Mtl visits · 12 yrs restaurant ops · 1 prior exit.
Override commission unlocks at hire.
Three quartiers live at launch (Old Mtl, Plateau, Mile End). Two more at month 6.
Hired from inside the rep team at month 6.
First commission check ships month-end after your first signed deal.
Apply now — 50-venue founder window closes once we hit cap.
The rep we're looking for: closer-tempo, owner-curious, residual-patient, Mtl-rooted.
